Digital coaching firm Holly Health partners with Patients Know Best

Digital health coaching service Holly Health will be available through the NHS App through a collaboration with Patients Know Best (PKB).

The integration with PKB allows the Holly Health coaching service and PKB records to ‘speak’ to each other, so that members of the public can transfer blood pressure readings and lifestyle health data into their personal records.

Holly Health has also announced a £320,000 Prevention Innovation Fund, offering up to four Integrated Care Systems (ICSs), or equivalents in Scotland and Wales, up to £80,000 credit each towards deploying the service to help increase self- management support across their region.

Grace Gimson, chief executive at Holly Health, said: “We’re extremely excited to make this double announcement: the launch of our Prevention Innovation Fund, and go live of our partnership with PKB.

“Both have the potential to drive huge systemic changes in UK healthcare, driving prevention and personalised patient care forward, at population scale.”

The Prevention Innovation Fund is intended to help NHS system leaders to move forward with large scale prevention initiatives efficiently.

It allows ICSs to launch Holly Health at scale either through the traditional routes of deploying the service via primary care and public health services or via the NHS App.

Mohammad Al-Ubaydli, chief executive at PKB, said: “Holly Health’s pioneering approach to preventative care, perfectly complements PKB’s mission of empowering patients with their health data.

“Together, we’re creating a seamless experience where patients can proactively manage their wellbeing and maintain a complete, holistic view of their health, all in one place to share with whoever they need to.”

Holly Health is a backed by the NHS Innovation Accelerator, and more than 200 GP practice partnerships around the UK use Holly Health to help improve patients’ health outcomes such as exercise, mental wellbeing, weight and blood pressure.

Data from Holly Health, published in 2024, found that Primary Care Networks using the service to support their patients with changing behaviours experienced a reduction in GP appointments.

Steve Woodford, NHS non-executive director at NHS England, said: “The NHS has an opportunity to shift towards a proactive, preventive and personalised care system, with the help of technology.

“Services like Holly Health can help to drive these changes affordably and efficiently.

“This is a great opportunity for ICB teams, enabling scalable self-management support for people living with or at risk of long-term conditions.”

Meanwhile, PKB also announced a partnership with digital health firm Wellola in December 2024 and with health tech startup PocDoc in February 2025.

ICSs wishing to find out more about the Prevention Innovation Fund, and to apply, should contact hello@hollyhealth.io.